FAMILY-BUILT & COMMUNITY-FOCUSED
Big Mountain Swag isn’t your typical apparel brand. We’re not backed by corporations — we’re powered by a mountain-loving Colorado family with a passion for adventure and a purpose. Every piece we create is inspired by our time on the trails, slopes, and peaks, and every purchase helps us level the playing field for young athletes. Through the BMS Youth Foundation, we provide low-income student athletes with the gear, support, and opportunities they need to succeed — both on and off the field.
The Cady family is no stranger to service — mom, Nikki previously created and grew The Heart & Hand Center, a nonprofit that has served Denver low-income youth and families for 15 years, and now continues her philanthropic mission through Big Mountain Swag and the BMS Youth Foundation.
LIVE BIG. GIVE BIG.
The greatest adventures are those fueled by passion, integrity, and the power to give back.
Family-built and community-focused, Big Mountain Swag isn’t your typical apparel brand. We’re not backed by corporations — we’re powered by a mountain-loving Colorado family with a passion for adventure and a purpose. Every piece we create is inspired by our time on the trails, slopes, and peaks, and every purchase helps us level the playing field for young athletes. Through the BMS Youth Foundation, we provide low-income student athletes with the gear, support, and opportunities they need to succeed — both on and off the field.
BMS Youth Foundation
The BMS Youth Foundation is the heart of our mission at Big Mountain Swag. We believe every child deserves the chance to play, compete, and thrive—regardless of their financial situation. That’s why a portion of every purchase goes directly to supporting youth athletes from low-income families. Through funding for uniforms, equipment, and access to essential programs, we’re leveling the playing field and empowering the next generation to dream big, live boldly, and rise with confidence—on and off the mountain. When you shop with us, you’re not just buying gear—you’re helping build a stronger, more inclusive future.
OUR VALUES
Adventure with Purpose
Our roots are in the Rockies, and our heart is in giving back. Every piece of swag is inspired by real mountain life — and every purchase fuels programs that support young athletes chasing their own paths.
Community Commitment
We’re a family brand with a mission. Through the BMS Youth Foundation, we reinvest in our community by providing low-income student athletes with the gear, support, and encouragement to be successful on and off the field.
Live Big. Give Big.
We believe life’s meant to be lived full-send — with heart, hustle, and meaning. Whether you're dropping into a powder day or chasing your dreams, do it with purpose. And know that every purchase helps someone else rise, too.